I wanted to publish a book. And so I did. The second book was more difficult, and not because it was harder to write. I had some things to learn about the realities of publishing.
Oh, I did go through the usual rounds of submissions and rejections with my first book. It was too specialized. I didn’t have a big enough platform. It was a niche market. I didn’t want to self-publish, turned my nose up at it, in fact, but after a while, I started to think it was my only choice.
Then I found a small indie publisher (or they found me). They published just the kind of stories I had to tell – books about trauma, loss, renewal, and especially about mental disorders. And my book was about my struggles with bipolar disorder. Within two weeks after I submitted it, they accepted my manuscript.
There followed the usual rounds of back-and-forth. I’m an editor myself, so my book was in pretty good shape, but their editor made some excellent suggestions and tried to tame my idiosyncratic use of commas. I worked with a designer on the cover. He took my ideas and put them into visible form. After only a few tweaks, it was done.
There were still proofs to be approved, formatting decisions to discuss, a dedication page I had forgotten to add, a photo shoot for my author photo, copy for the back cover, a press release, and the myriad other things that had to be supplied, written, proofed, and approved. At last, less than six months after my manuscript was accepted, my book took final form and was published, in both paperback and ebook versions.
I was over the moon, needless to say. I looked for opportunities to promote my book, Bipolar Me. There weren’t that many and, as you may have guessed, the publisher was not a lot of help in that area. I did scare up an hour-long interview on a podcast (where it was clear the interviewer had not read the book), an interview (with picture) in the local newspaper and online edition, and a reading/signing at my local Barnes & Noble. (Very few attendees, but some interest from other people sitting in the café, which is where the event was held.) I sold very few copies.
The indie publisher also accepted my second book, Bipolar Us, a sequel to the first. Things didn’t run on the same rails as the first time. It was nearly a year until the manuscript was edited and formatted, the cover image produced, and all those other steps I just mentioned. It was frustrating to move so slowly when it had gone so smoothly before.
Just when my book was on the point of completion, ready to go to print, the publishing company folded. My first book would be available for only a few more weeks, and my second book would not see the light of day.
It was time for me to reconsider my notions of self-publishing. It seemed to be the only way I could get this almost-finished book over the finished line, as it were. Since then, I have been dealing with IngramSparks, providing them with the materials that the indie company had released to me (I still own the rights).
This week I approved the final paperback version for printing. (The ebook will come later, once I get my epub file.) And I fully intend to rerelease my first book as well.
I’m going to try to be smarter about publicizing and promoting my book this time. I’m going to make sure it gets reviewed and gets into the hands of influencers in the field. I’m going to take out a few strategic ads. I’m going to contact the local libraries and the local college bookstores to see if they will stock my book.
And in the meantime, I’ll be working on my next book, one in a totally different genre, that has been on hold while I wrestled with these two.