Monthly Archives: December 2017

What the Client Wants, the Client Gets

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It should be a truism that you always give the client what he or she wants, but sometimes it’s extra-difficult. Not to say that clients are picky, but, well, let’s just say that clients are picky.

Although sometimes vendors can be, too. As a case in point, I remember a magazine that I worked on that needed an illustration of a slice of pizza. Not a difficult thing to draw, and there are reference materials everywhere if one suddenly does not remember what pizza looks like. And we would have taken any kind of pizza – supreme, pepperoni, veggie, ham and pineapple, spinach and feta, double anchovies – whatever.

But the illustrator we often worked with came back a few days later, no illustration in portfolio, and informed us that he couldn’t do the assignment because he was a vegan, or some brand of vegetarian that would have nothing to do with milk products, and couldn’t bring himself to draw cheese.

We were miffed. First, that he hadn’t told us sooner about his cheese-drawing aversion. There were any number of professional illustrators in the area who had no such qualms. Second, because we weren’t asking him to eat pizza or buy pizza or something else that might reasonably have caused him qualms by supporting the pizza industry. Just a simple black-line drawing of a slice of pizza. You couldn’t even see the cheese, really. You just knew it was there. But apparently even that was too much for him. But we knew what we wanted. We wanted cheese on our pizza.

Sometimes you do have to wrestle with your conscience to fulfill certain jobs. I edited for a religious client for many years, whose religion I did not espouse. I came to terms with it. As far as I could see, I didn’t have to believe the beliefs I was writing about; I just had to respect them, understand them, and make them intelligible and appealing to the readers. Whatever else I believe, I believe that religious publishing companies should not restrict themselves to only like-minded believers in their hiring. And yes, I wrote for them too, on non-doctrinal topics like charity and more official ones like prayer services.

Many freelance writers and editors and even the occasional illustrator must make these decisions – whether what the client wants is something you feel comfortable giving. In general, my advice is to suck it up and do what the client wants.

To use a trivial example, I stand firmly behind the Oxford comma, but if my client’s style guide doesn’t, out it goes, no matter how much it pains me. In those cases, the style guide wins. And the client.

Writing for children can be the most difficult assignment of all. Clients who assign writing that will go into textbooks are the worst. They specify not just story length, but also reading levels (there are programs that calculate this in any number of systems – use whichever your client likes),  grammatical forms (e.g., dental preterites), and even phonics examples (two words per paragraph with diphthongs, for example). Then try to make the writing creative and engaging.

One set of children’s stories I worked on was a doozy. Instead of word count, the client wanted 15,000 characters-plus-spaces (a measure I had never heard of, but fortunately Microsoft Word has). Then there were nine separate characters, each of whom had to play a role in every story. There were other requirements, too. An abstract. Pull-out quotes. Illustration descriptions. Not to mention specific topics. And a schedule that required a story every five days. And I did it all, thankful for the work.

I have blogged about writing children’s stories before (https://wp.me/p4e9wS-cD). One of the things I said was:

I believe that requiring writers to abide by rigid rules makes it less likely that the story will be appealing. And if the story isn’t appealing, I believe it is less likely that the children who read it (or are supposed to read it) will get anything from it.

But that’s not my call. It’s the client’s.

The Year Our Christmas Presents Changed

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Our family Christmases were idyllic, if simple. Each year on Christmas Day, we would all open our presents. My sister and I would get doll clothes (this was when you got outfits, not multiple Barbies) and plush animals, Spirograph and paint-by-numbers, and such.

Then we’d get dressed, jump in the car, and drive to Granny’s house, where we’d open more gifts of clothes and stationery and Avon cologne. We’d wreak havoc on a turkey and trimmings, before the adults went off for naps, after dropping us kids off at the movies.

Then came the year when my sister and I had to grow up fast.

My parents had always tried to keep any bad news away from us and carry on as normal, but there was no hiding this bad news. After being accidentally hit by the garage door, my father’s injured neck turned out to be something much worse than a sprain, strain, or contusion. It wasn’t the garage door that caused it. of course, but that was when my father was diagnosed with multiple myeloma.

It’s a horrible form of cancer that attacks the bones all throughout the body and destroys them. I hope the treatments have gotten better in the decades since, but for my father cancer meant radiation, chemotherapy, and an operation to fuse the bones of his neck using bone from his hip. He lived many years longer than the doctors predicted, which I attribute to his stubbornness. He certainly wasn’t a health aficionado.

Naturally, all those cancer treatments and hospitalizations were expensive. My parents had good insurance, but even that was nowhere near covering the costs. And my father’s illness was not something my parents could keep secret from us kids, much as they would have liked to. It affected every part of our lives.

When Christmas came that year, I was 15 and my sister was 16. My mother explained that because of the family’s medical expenses, we wouldn’t be able to have Christmas as usual. No driving from Ohio to Kentucky to see our relatives. And no Christmas presents.

Except one.

My mother said that all we could afford was a magazine subscription for each of us. Our choice of titles. She hoped we weren’t disappointed.

I wasn’t. To me, a magazine subscription was special, something that grown-ups got, and something that kept giving all year long. I chose Analog, a science fiction magazine, and my sister chose Sixteen. It was exciting to watch the mail for each month’s issue. (As kids, we didn’t usually get much mail, except cards on our birthdays.)

For the Christmases after that, my mother would renew our subscriptions, or let us change to a different title. When I started studying astronomy in high school, I switched to Sky and Telescope. When she turned 17, my sister switched to Seventeen.

Now I subscribe to the electronic versions of three magazines –Smithsonian, National Geographic, and Discover. I still get a little thrill each month when the new cover icon appears on my e-reader screen. It reminds me of the first time I ever got an actual, grown-up present – when I started becoming an adult, whether I wanted to or not.

 

Brave or (Possibly) Stupid

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Sometimes it’s hard to tell the stupid from the brave.

Sometimes it’s little things. Spending $12 to enter a writing contest. Did I just waste $12? Do I have a chance of beating 230 other people to win the prize? 220 people to make it into the money? How can I stand it until the first cut is announced? Is the piece I submitted even close to what they were looking for?

But I did it. I paid my $12 and entered the contest. Stupid (possibly) and brave.

I was told I needed to have a medical treatment that terrified me. Did I really want someone to try something so drastic on me? What if all I got were side effects? What if I got no effects? What if I didn’t get myself back the way I used to be? Should I believe all the negatives I’d heard about it? Should I believe the positives?

I agreed to have it. Stupid (possibly) and brave.

Once upon a time I told someone that I loved him.

I knew the rules. In a casual relationship, never be the first to say it. But how long can you go feeling it but not saying it? What if he runs? What if you thought it might be welcome but afterward you feel like dirt? Couldn’t he have figured it out by this time? Was he not wanting to say it either? Or just not feeling it?

So I said it. Stupid (possibly) and brave.

No risk, no reward, they say. But there you are, hanging out on that cliff, looking over the edge, making the decision. Knowing that it’s brave but (possibly) stupid. That the reward may not be worth the risk, or that there may be no reward at all.

Except. Except taking that step off may mean that you fly. You could win. You could be cured. He could love you. If that’s the case, then not taking the step would be the stupid thing to do.

But you might fall. You might waste $12. You might be no better off, or even worse. He might laugh. Then you were brave but stupid.

How do you weigh bravery versus stupidity? Wasting $12 isn’t much of a gamble. Considering a risky medical procedure is. So is admitting your feelings. Does taking the small risks, being a little bit brave, prepare you for taking the big ones later? I’m not sure. Each risk must be weighed anew. You could still fall, every time.

But taking the leap and not failing puts you a little closer to doing it the next time. I would pay to enter another contest. I would consider another scary health option. I would talk of love.

None of those decisions has turned out exactly as I hoped – or as I feared. One was disappointing; one proved unnecessary; one was satisfying.

Have I been brave or stupid? The next time I have a choice, which will it be?

Statistically, some of my decisions are going to prove to be stupid. Historically, many of them have been. The next one may prove stupid too.

But, as one of my favorite authors said, “If you don’t bet, you can’t win.” That argues for bravery.

We all teeter on that cliff at one time or another. Fall, or be pushed, or leap. Or stay where you are. Which is brave? Which stupid?

 

For “Me Too” Women and “Not Me” Men

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The “Me Too” campaign, in response to all the accusations, admissions, apologies, non-apologies, and political maneuvering, has had enormous effects. Women everywhere are opening up and sharing their stories of microagressions, unwanted attentions, assaults, and rape that many of them have never spoken of before. Most of the attention has gone to politicians and media figures, but the problem goes right down to every level of society.

I’m one of the women who has “Me Too” stories.

  • When I was delivering a job to a client at his home, he tried to kiss me on the lips. And my boss made light of it, wheedling me into saying I wasn’t afraid (I wasn’t) and that I wasn’t offended (I was), and telling the client that I wasn’t bothered by it. I suppose it came in the category of unwanted attentions, though technically it may have been at least battery.
  • Then there was the time that a different boss sat on my lap, just to make me uncomfortable. (He did.)
  • Another boss went around the business comparing the size of female employees’ breasts, including who should be in the “Itty Bitty Titty Club.”
  • And there was the guy who expected sex even though I was newly engaged at the time (one for the road, as it were), then stormed off in a huff after the “No.” (I’m glad that’s all he did.)

But I also have plenty of other stories – of men who were decent, gentlemanly, and reasonable, men who had my back when I needed it, men who respected my autonomy.

I don’t want to get into the “Not All Men” debate, or the “Now I can’t even make a pass” furor. I was challenged by my friend Diana to think about the good men in my life and celebrate them. And that’s what I’m doing here.

Let’s start with my father. One clear memory I have is of when I went to buy my first new car and he came with me. He looked at the cars with me, gave me advice on their mechanical soundness, and shared his experience of various models. I picked out my car (a blue Chevette) and he went with me to the sales office. The salesman asked my dad if he would co-sign the loan with me. And my dad said, “No.” Firmly but politely.

This was back in the day when young single women found it hard to get credit for a major purchase, especially if there was a man around who might take up the slack. But my father said, “No.” He believed that, since I had a job and was living on my own, it was my responsibility to make my own financial decision – and take responsibility for fulfilling it myself. Was I upset that he left the transaction up to me and the car dealer? I was proud.

Then there were the friends, male and female, in line with me at a restaurant. I objected to the racist and sexist decorations. The host replied, “If they really bother you that much, you could leave.” Did I just imagine the sneer in his voice?

“You’re right,” I said, turning on my heel and marching off down the street. When I finally looked back, every one of those in my party were following me, including the men. They literally had my back.

Or the work friend, whom I joined in after-hours putt-putt golf matches and card games at his house. He was a notorious horndog, but he never made a move on me – until the day that we were driving around and he confessed that he was interested. “But you haven’t even kissed me yet,” I replied. Then he did, once I had given him the go-ahead.

There have been men who accepted a “No,” without getting mad, or whining about the “friend zone,” or making me feel like dirt. There was even one, a big, tough guy who accepted a “No” when the interaction had reached the point of “heavy petting,” and held no grudge.

There have been men who accepted a “Yes,” without gloating or bragging or taking it for granted.

And then there’s my husband. We met under peculiar circumstances, in which I was stranded in a town miles from home (by a man who ran off with another woman, never giving a thought as to how I’d get home). Dan lent me money, drove me to the bus station, and gave me a bag of dried apples for snacking during the trip.

Since that time he has had my back every minute, under every circumstance, supporting me when I needed it, backing off when I needed to handle something myself. He has loved me when I was unlovable, cooperated when I was uncooperative. He’s literally supported me when I couldn’t work, and not resented when I could work and made more than he did. We’ve had our disagreements, but he always listened to my side – and sometimes changed his mind because of it. All in all, he’s an unusual man.

So either I’ve met a lot of unusual men and only a few jerks, or there are decent, reasonable, polite, and understanding men out there who get no publicity. Because where’s the newsworthiness (or entertainment value) in saying, “When I knew so-and-so, he treated me like a person. And I appreciated it”?