Meeting With a Publisher

The other week, I met with a local editor/publisher, David Braughler of Braughler Books, to pick his brains about the publishing industry and how I could find someone to take on my recently self-published books. (It’s a long story. See https://wp.me/p4e9wS-118.) This was suggested to me by a friend from the Erma Bombeck Writers’ Workshop, which I attended a few years back. Actually, I had met Mr. Braughler at that workshop, too, but only spent ten minutes talking to him.

So, here’s what I learned about meeting with a publisher.

First, it’s necessary to dither (at least for me, it is). I wanted to make a good impression, so I had to overplan every aspect of the situation. Where was the Starbucks we were supposed to meet at? What should I order? Would I even know how to order from their arcane menu, this being my first time at any Starbucks? Honey Citrus Mint Tea? Short Salted Caramel Hot Chocolate with 2% Milk? And OMG, what should I wear?

The next thing I discovered was that I needed to be prepared (yes, I was a Girl Scout). I rounded up copies of my two books. I got a small notebook to record any suggestions and placed it in my purse. I acquired a small thumb drive and loaded my work in progress on it, just in case. (I was going to ask for advice about that, too.)

And I followed the publishing company on Facebook and checked out the company online – how long they’d been in business, how many books they’d published, testimonials from satisfied authors, etc. Best to be able to ask a few intelligent questions or make knowledgeable remarks.

Then I started the conversation. What I most wanted to know about was promotion and marketing. I made a list of all the things I had done to promote my first book and ideas I had for the second book. Mr. Braughler validated the things I had done for the first book (a reading/signing, postings on Facebook) and some additional ones I had done or planned for the second book (an ad on Jenny Lawson’s blog page, since our audiences overlap) and an email to an author I know whose WIP is in the same genre as mine. (I never got a chance to give my WIP to Mr. Braughler, but I did give him copies of my two published books.)

I paid attention and made notes. I wrote down the info about the local authors’ day. I made notes on how to convert Word files to Mobi or to convert Kindle to Mobi (the software is free at Amazon) in case I wanted to take advantage of Amazon’s services in order to resurrect my first book, which was going out of print. I asked about Kirkus Reviews and received a suggestion about getting free reviews in writers’ or subject matter newsletters. He told me about a local library that has monthly author days and a local university that has a free workshop.

I followed up. I called the library and booked a date to participate in the local author day (assuming the libraries will be open again in May), and noted their suggestion that I get signage and a credit card reader for the occasion. I wrote to the author about my WIP and received a nice email back. I went ahead with the Jenny Lawson ad and am still debating the Kirkus  Review and an IngramSpark ad. I connected with alumni newsletters from my alma mater.

I evaluated what I learned. Mr. Braughler told me I was doing many of the right things when it came to promoting my books. I discarded the idea about producing a Kindle edition because of all the software hassle and went with IngramSpark to get my second book published and my first back in circulation. I learned that I should keep doing what I had been doing, only more of it.

I am grateful to Mr. Braughler for taking the time to talk to a local author and found the 30-minute conversation very informative and helpful. If in the future I need the services of a hybrid publisher, I shall certainly go to him. In the meantime, I will do my best to put into practice his wise suggestions and hope they will help my books, Bipolar Me and Bipolar Us, go viral.

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