Have you noticed that no one has teeth anymore? Or money, for that matter.
No, in ads for toothpastes, dentistry, and even breath-fresheners, teeth are seldom mentioned. Only “smiles.” Maybe I’m nit-picking, but those of us who are gloomy, depressed, or upset want nice teeth too.
The same with money. We used to manage our money. Then there was “financial” management. Now there is “wealth management.” I know this is supposed to make us all feel that we are rich and need such services, but even money management is out of reach for me. When your savings have lint from living in your pocket, you don’t need someone else to manage it, and it’s definitely not wealth.
I used to work in advertising, so I feel entitled to criticize. Of course, we handled mostly small, local accounts. And even the political ones were pretty dreary. We did have to come up with some promos for a candidate named Hickey once, but all the joy was sucked out of that when he vetoed the slogan “Give Ohio a Hickey!” Spoilsport.
I was fairly low on the organizational chart in that office. (Who am I kidding? There were four people and I was number four.) So most of my assignments were, shall we say, low-budget. I was allowed to write blurbs for a client, describing their tables for ads that would appear in trade magazines (Tables Today!, Popular Living Room Furniture, or Things to Put Other Things On, if I remember correctly).
The challenge there was to come up with adjectives. I would stare at photos of each new model and make notes. Distinctive. Intriguing. Innovative. Any euphemisms for ugly, weird, and useless.
But that job was small potatoes as advertising goes. National advertising agencies get the big bucks for ruining the music that Baby Boomers loved (see http://wp.me/p4e9wS-7I) and inventing ridiculous portmanteau words.
What are those? (I hear you cry). Why, portmanteaus are when someone slams two words together that have no business touching each other: your inner “kidult,” “funtastic,” “sale-a-bration,” anything ending with “-thon” or “-licious.” They’re everywhere nowadays, like bedbugs, which are apparently now a Thing more to be feared than standard termites and roaches.
And, speaking of things “funtastic,” since when does everything have to be fun? And not just for kids, who might actually be sucked into the idea of brushing your teeth being fun. (It isn’t.) Now adults are supposed to find everything fun, including taking a dump. “Enjoy the go,” my ass! (Literally.)
My husband objects to cannibalism in commercials. No, not ads for Soylent Green, though those can’t be too far away. Pigs that advertise products that are made from others of their species. Pieces of cereal that eat other pieces of cereal. Toaster pastries that lure other pastries into toasters. He feels it’s just wrong, somehow, though the animal world is full of examples of creatures eating creatures of their own species. Probably not pigs, though, and they don’t advertise it if they do.
We both hate ads that claim to be scientifically accurate by inventing an imaginary research lab. The Ponds Institute, for example. If there is such a thing, it’s one room in a windowless corner of the building where one guy in a lab coat smears cold cream on armadillo skin and accidentally softens himself to death. (Except that “cold cream” hasn’t existed since my maiden aunt used it in the 50s.)
And I know that the drum for patriotism has been thumping loudly for the last 15 years, but the relentless brandishing of flags has now crossed over the line when a car advertisement features a song that touts “a full tank of freedom.” It’s even more gag-inducing than “Love is what makes a Subaru a Subaru.” Steel. Fiberglass. Rubber, Chrome. A little metal symbol on the hood. That’s what makes a Subaru.
Are there any ads that I do like? A few. There’s the one for paint that uses paint chips to make a stunning animation of underwater, hang-gliding, and other scenes. And Patrick Stewart’s ads for hard cider. And of course the one where the cat jumps up to the balcony for treats.
Anything but Flo. Those insurance commercials are like “You Light Up My Life” – okay the first time, but after the thousandth, they start to wear on you. After the millionth, you just want her to retire, already. I’m sure she’s got the money by now. After all, she can save big money on her insurance.
And the same goes for that damn gecko.

What a long way we’ve come from the days of flying toasters! Now instead of using a prefab screensaver or lock screen, it’s easy to create one of your own – one that has a special meaning for you.
and I wanted to do something that would let him know how much I appreciate his talent and how much I love the results.
inexpensive, but fairly good quality digital camera, the most his photos needed was a tiny tweak or crop. There was nothing else I could do to the photos that would improve them.
slideshow with Ken Burns dissolves and used that as my screensaver. Then I invited him into my study and made conversation until the screensaver
Singers give to their audiences, but songwriters do that and give to other singers too. While we often say that no one can perform a song as well as the original songwriter, that isn’t always true. Songwriters’ voices – the indefinable soul that inhabits their songs – can never be duplicated, but singers with smoother or more powerful voices or more skillful instrumentality or arrangements can be technically far superior. Think Patsy Cline’s rendition of “Crazy,” which was written by Willie Nelson.

Childless women

