Category Archives: television

Memories for Sale

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What cretin thought “Try a Little Tenderness” would be a good theme song for toilet paper?

What ad agency madman imagined that “Human” – a song about infidelity and confession and forgiveness – would be just peachy for an insurance company commercial featuring an air conditioner dropped on a car?

There are too many examples to list here: Quaker Oats “Put a Little Love in Your Heart”; Fiber One “Total Eclipse of the Heart”; Yoplait “All Day and All of the Night.”

I’ll tell you who thinks these up. Young people.

They count on their targeted demographic being too young to remember the songs as a part of their life, one that brings backs memories and feelings and events. High school. First love. First sex. Who cares if the lyrics don’t match the product? If a single word from the title remotely relates to the product, or the melody is pretty or energizing or attention-grabbing, that’s fine.

It was bad enough when all you had to fear was hearing The Rolling Stones’ “Ruby Tuesday” or “I Can’t Get No Satisfaction” strangled with strings while you were riding an elevator or shopping for groceries. (Yes, that was me gagging in the elevator.) But now even the songs of the 80s are “oldies” and considered fair game. The pitches invade every home that has a TV or computer. Which means pretty much everyone except the Amish.

I know that past a certain date the songs are public domain and the writers/singers get no royalties. I know that even if the company does have to pay royalties, they are but the tiniest drop in the bucket labeled “marketing expenses.” I know that sex – the underlying content of most popular songs – sells.

But what they’re selling are my memories and yours. Try to pick your favorite from the days when you related strongly to a song. Then imagine that singer going door to door peddling something. Gordon Lightfoot selling encyclopedias. Janet Jackson selling make-up. Hootie and the Blowfish selling patio awnings. Pink selling food storage devices.

You can’t. For one thing, no one sells door-to-door anymore except those guys that sell questionable steaks. Many people order everything from underwear to financial advice over the Internet. But you get the idea.

Of course the youngsters’ uppance will come. Years from now they will hear Lady Gaga or Nicki Minaj or Fall Out Boy being used to hawk hoverboards or maple bacon vodka or tampons. And they will cringe. Deservedly. And the ghosts of their elders will rub their wizened hands and cackle with glee.

Until that time, however, when faced with The Who’s “Who Are You?,” the only answer is, apparently, “I’m a shoe.”

 

C’mon. Share the outrage. What slices of your life have been trivialized by advertising? What memories have been reduced to background noise or crass commercialism? What songs would you like to take back from the hucksters and reclaim as the soundtrack to your life?

Love, Hate, and Food Fights

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I don’t watch much sports. Except on the Food Network. Those competitions are the sports I both love and hate.

I love them because they are eerily involving. Even my husband, not a big fan of cooking shows, gets caught up in the action. “Chop the woman!” he’ll yell. “She left off the Japanese eggplant! Aw, I thought the old hippie was going to win!” (1)

I love them because people actually have to do something real to win, unlike many “reality” shows. There’s no prize for snagging a millionaire or pressuring small girls to dress like floozies and perform.(2)

I love them because people get the chance to try again. Many of the shows have “Redemption” episodes, or let eliminated contestants return as surprise competitors or sous-chefs. And many of the chefs appear on more than one of the shows. I’m sure I saw the Ukrainian woman from Beat Bobby Flay on Chopped and the uppity blonde with a posh accent from Chopped on Next Food Network Star.

But I hate the food competitions for the same reasons I hate most sports.(3)

The bragging, for one. Over-inflated self-confidence is so unappealing. And you hear the same inane platitudes from food competitors that you do from professional athletes. It makes me contrary.(4)

Just once I want someone to be realistic or unexpected or at least modest:

I brought my B- game today!

I’m going to give 75 percent!

I came to prove to my family I’m mediocre!

I’m not going to settle for anything less than 4th place!

I came to lose!

The war and violence metaphors. Most of these are clearly borrowed from the vocabulary of professional sports, and most of them just sound silly. Cupcake Wars – now there’s an oxymoron! Chopped. Cutthroat Kitchen.(5) Can we please have food without blood and mayhem? At least Guy has Grocery Games, and the violence is limited to (mostly) accidental ramming of shopping carts.

The snot factor. Settle down, now. Not in the food – in the contestants. One Top Chef contestant was so bad we took to calling him Snothead the Sommelier for his incessant unwelcome lectures on wine, whether the dish called for it or not.(6) One Next Food Network Star contestant got bounced because he smirked when he was pronounced safe. A judge changed her vote and we all cheered.

Sabotage. We’ll leave Cutthroat Kitchen out of this, since sabotage is its whole raison d’être. But honestly, there’s a lot of throwing people under the bus, especially when the chefs are supposed to work in teams.(7)  Then there’s plain pettiness – keeping all of an ingredient, refusing to clean the ice cream machine, pointing out that your dish doesn’t have the flaw the judges just dinged someone for.

One last general gripe: Food Network used to show you how to cook things.(8) Now such actually useful shows are relegated to daytime hours, while prime time is filled with competitions, road shows, and “Please Save My Business” shows.(9)

Still, with all their flaws, I can’t stop watching food sports. They’re addictive, like potato chips or cookies. Mmmm, cookies. ::drools::

 

(1) Unless my husband isn’t watching because they have to prepare live seafood. Then he goes all Buddhist until the crustaceans are cooked, when he’ll dig right in. (He still calls Emeril Lagasse “The Evil Cook” and refuses to watch him since he threw live crayfish into a hot pan and laughed about it.)

(2) Think Jon-Benet Ramsey. (What narcissist father names his daughter after him like that anyway, without adding “ette,” “ine,” or “le”?) And don’t tell me that pageants build self-esteem. Only for the winners.

(3) Except the Olympics. I don’t usually hate the Olympics. Just the media coverage of them. And the bikinis they make the women beach volleyball players wear while the men wear baggy shorts. At least on the Food Network, everyone wears chef jackets and aprons.

(4) Okay. Contrarier. (I like the sound of that word. Trademark!)

(5) I actually like Cutthroat Kitchen. Goofy and evil at the same time, like most of my friends. Although the Camp Cutthroat episodes were just over-the-top WRONG! I could barely watch them.

(6) Marcel Vigneron was a close second for sheer annoyance factor – so much so that the other Top Chef contestants tried to shave his head – but he improved with a little perspective and less extreme hair styling. Now he’s engagingly weird without pissing everyone off. Still has ego issues, but for chefs, TV personalities, and sports figures, that’s practically a requirement.

(7) Hosts make this worse when they set up the contestants by asking “Who do you think should go home?” or “Why do you deserve to win?”

(8) Not that I actually ever made any of the recipes from them. Except once I tried to make The Barefoot Contessa’s triple ginger cookies. I actually learned something from that experience, too: When she says, “jumbo eggs,” she really means jumbo eggs. Medium ones don’t work at all.

(9) Here again, there’s one I like – Restaurant Impossible. Part cooking, part decorating, part group (or family) therapy. Not to mention the theatrical sledgehammer scenes, which may be a metaphor for the whole show.