I think all of us have learned, from experience if not from science class, what color bodily fluids are. Pee is yellow. Poop is brown. Blood is red. Nobody knows what color bile is, though I think it is supposed to be either yellow or black, depending on your sense of humour.
But from what we see on television, it would seem that bodily fluids are uniformly blue. Except maybe bile. There aren’t many bile-related products advertised on TV or in print either, for that matter.
The blue hue started with pee. Diaper commercials were the culprits. In an effort to demonstrate how well their products absorb, the diaper companies showed people pouring blue liquid into a diaper. The fake pee then turned into a blue, or sometimes purple, gel.
As is well known, however, the only blue pee that exists in nature is Smurf whiz, unless you count what happens after you drink punch at a particularly rowdy frat party. If an actual baby produced blue pee, you’d take the child to a doctor straight away; Google to find out if Smurfs ever leave changeling children, as elves and fairies are said to do; or tell your SO to stop taking the baby to frat parties.
Now let’s consider poop, which even small children know everybody does, though it’s not strictly speaking a bodily fluid (usually, that is, one hopes). Thanks to toilet paper commercials, we all now know that unclothed bears somehow have underwear that they can leave skidmarks in and that the bears are obsessed with toilet paper. They even “enjoy the go,” a state of mind that I have never attained.
We all assumed, I assume, that because they left skidmarks in underwear that no bear wanted to touch, the offending substance was the normal brown color, despite the bears being blue in at least half the commercials and red in the rest.
Recently, though, in an attempt to illustrate how well a certain brand of toilet paper cleans, one company showed two women’s wrists with smears of a blue … substance … on them. The superiority of the touted brand of asswipe (or wristwipe, in this case) was shown when the blue poo disappeared from one wrist but not the other. Why the models were wiping themselves using their wrists is one of those unsolved mysteries I don’t care to speculate on.
Blood, as we know, only exists on TV commercials when children scrape their knees, and then the liquid is satisfyingly and accurately red. But when women’s “feminine hygiene products” (aka “period pads”) are being advertised, if the monthly flow is mentioned at all, again the illustrations are blue, much the same as with diapers. (This is what happens in a society where women’s genitals are referred to as their “lady gardens” or, in one memorable commercial, ” a woman’s V.” But I digress.)
However, recently, one brave advertiser has dared to admit – and illustrate – what all of us knew all along. Pee is not blue. It is yellow. The makers of Poise pads for LBL (light bladder leakage, for those of you not up on your three-letter acronyms) demonstrate the product’s effectiveness by having someone pour light yellow fluid onto the pad, which promptly absorbs it without turning it blue.
It may be slightly unsettling that the first version of this commercial showed a woman pouring the yellow liquid from a coffee pot, though the association of pee with coffee is an obvious one. I think later they decided to use a scientific-looking beaker, or at least a glass that made the substance look like lemonade. Or pee.
Let’s get real, folks. We now have poop emojis to put in our emails and posts, and they’re not blue. I think adults are adult enough now to tolerate a degree of accuracy in their advertising. And frankly, if we’ve been trying to protect children’s sensibilities rather than adults’ with all this blue foolishness, I submit that we’re not fooling them in the least. Personally, I think that children would find accuracy in bodily fluids hysterically funny and giggle uncontrollably. Which, ironically, is how I feel about the blue pee and poo.