We all remember going to an amusement park or a store and seeing a rack of hats or keyrings emblazoned with people’s names. What a thrill it was for kids to find their own names, and how disappointing when your name didn’t appear or was spelled another way! (Now, of course, parents are wary of putting children’s names on their clothing because of potential kidnappers. But I digress.)
Custom printing can be a wonderful thing. It meant that I was able to order two t-shirts for my husband and me featuring the cover of my new book. (Shameless plug: Bipolar Me, available on Amazon, Barnes & Noble, iTunes, and in bookstores.) Friends of mine have ordered multiple copies of shirts with screen prints of albums or book covers or business logos to give or sell as promotional “merch.”
But custom printing is also getting a little bit creepy. I’ve seen ads on my Facebook timeline recently for t-shirts that say: I May Live in Ohio But My Story Began in Kentucky. Now, this is true: I was born in Lexington, KY, and I now live in Ohio. But I can’t believe that some company has t-shirts that feature every combination of states in America and sells them to anyone who finds them appropriate. It would take 99 sets of shirts to account for former or current Ohioans alone. If my math is right (which I don’t guarantee), that would mean nearly 5000 shirts for every combination of possibilities. And I can’t believe that a t-shirt company routinely stocks thousands of differently worded shirts against the hope that someone will buy one.
No, these are targeted t-shirts. I’m guessing that Facebook has sold my birthplace and current address info to some company who has a template they fill in with Ohio and Kentucky, if I should be so inclined to buy one. Until or unless I do, that shirt may never actually exist.
But with all the brou-ha-ha about Facebook selling people’s information, I guess I shouldn’t be that surprised. After all, I was silly enough to tell people where I was actually born and now live, just in case, ya know, someone wanted to make sure that I was the right Janet Coburn they wanted to contact, rather than the one born in Hawaii who now lives in Minnesota.
I don’t really mind when Facebook sends me ads for shirts featuring my favorite singers with a list of all their songs. I can believe that John Prine and Emmylou Harris have enough fans that might want t-shirts but can’t get to concerts. Someone could actually have pre-printed those shirts. But again, the fact that I liked them on Facebook sure seems as though the fact’s been plucked from my favorites listing and sold. I never get ads for shirts featuring Metallica’s greatest hits or songs by Justin Bieber.
So what else does Facebook apparently know about me? That I’m a science and science fiction geek and a literature lover and a word nerd and crazy cat lady. That info could easily be generated by the pass-alongs I pass along. So, of course, I get ads for Star Trek items and book-themed gifts and shirts about the Grammar Police and anything connected with cats. I’m sure it’s no coincidence that I just saw an ad for cat book shoes. And I guess I’m fine with that too, although I wonder how much such companies pay Facebook for the use of their algorithms.
But the home state/current state shirts have me a little spooked. Am I going to start seeing ads with my high school’s name? My favorite quotations? My political associations (if I had been bold enough to list them)?
Frankly, I’d prefer to remain a little anonymous and just wear nightshirts that say I ❤ My Bed.